Since 2005 I've created handmade jewelry. Inspired by my mom I started stringing beads to help relieve the stress I was feeling at work. Little did I know my stress relief "hobby" would turn into something much bigger than I'd expected. As soon as I began wearing my designs I was getting compliments and requests from friends and family asking me to make a necklace, bracelet or a pair of earrings for them too. I'll admit it was very flattering to hear such a gracious appreciation for my creativity, it boosted my confidence so I complied and soon they were all telling me that I should think about selling the jewelry I made. In 2007 I was convinced and set up shop first a roadside stand at a local beach (back when it was legal in Pinellas County) then a flea market booth, but I didn't have a clue how to create a brand for the designs I made, they all seemed to be in scattered style directions with no recognizable continuity in any of them except they were all what I considered to be one-of-a-kind designs. As my skills and techniques began to evolve and become stronger I started to recognize one major trending aspect of my designs, they were moving toward a minimalist style.
The
SK Brand of Handmade Artisan Jewelry
Recognized
for Simplicity in Distinctively Minimal Design
The
goal of the SK Brand with its “Simplicity in Distinctive Minimalist Style” is
to be the semi-professional and professional business woman’s “Go-To Place” for
all their artisan jewelry needs. The SK Brand believes we can achieve this by
offering our customers affordable pricing on Simply Katie’s and SK Wire Jewelry
design lines of quality handcrafted artisan jewelry From the fun and energetic
brightly bold style of Simply Katie’s beaded designs to the casual and simple
elegance of SK Wire Jewelry the SK brand of handmade artisan jewelry is sure to
have a design to fit the individual styles of a certain type of woman between
25 and 65 and most likely beyond. These women are employed in occupations such
as retail, sales, management, upper
level executives and business owners.
All
SK Brand hand crafted artisan jewelry with its “Simplicity in Distinctive
Minimalist Style” is constructed for durability using artisan quality materials
and each design element is handpicked and unique, a feature found only in true
artisan craftsmanship. We believe that the “Simplicity in Distinctively Minimalist
Style” recognized throughout the SK brand of hand crafted artisan jewelry gives
the SK woman regardless of her age or profession, an undeniable versatility in
fashion styles with which her SK brand of hand crafted artisan jewelry can be
worn. The common signature thread throughout the Simply Katie’s and SK Wire
Jewelry’s design line is their “Simplicity in Distinctive Minimalist Style”.
Simply
Katie’s
The
Simply Katie’s line designed for the younger semi-professional/professional
woman has a fun and energetic style created by combining bright and boldly
colored bead and wire elements in the signature SK brand distinctive minimal
style. The Simply Katie’s line offers an affordable variety of jewelry options including
single and multi-strand necklaces and earrings in short drop and long dangle
styles. Simply Katie’s earring frames include basket weave four leaf clovers
and a double circle drop design hand crafted in colored jewelry wire and
embellished with a variety of glass and crystal beads. Simply Katie’s handmade
necklaces are designed in a variety of styles from 16 inch chokers to 18 inch single
and dimensional multi- strand necklaces for a different fashion look. The price
range for Simply Katie’s line of fun and energetic beaded jewelry is $12 - $40.
SK
Wire Jewelry
The
SK Wire Jewelry line for the mature business woman is designed in the SK brands
signature distinctively minimal style. Hand crafted with precious and
semi-precious metals, pearls and gemstones in simple casual to elegant styles the
SK Wire Jewelry line is fashionable and offers environment versatility. Designed
to be worn easily in the office and business meetings as when you’re
vacationing at your favorite resort, the SK Wire Jewelry line travels with you
wherever you may roam. Copper designs in
simple casual styles with a semi Southwestern flair crafted in solid copper
hammered for texture and formed into swirls and lightning bolts, Egyptian
Scarabs wrapped in copper serpents for an ethnic look, or simple copper hoops
reminiscent of horseshoes are a few of SK Wire Jewelry’s distinctively minimal
signature style. Hand crafted artisan jewelry designed in Sterling, Nickel-free
silver and Gold filled chain and wire are offered in SK Wire Jewelry’s
distinctively minimal casual and elegant styles with a price range of $40 -
$100 or more in the case of custom designs.
I've been a member of the Handmade Etsy Community since January of 2009 and over the years I learned a lot about running a successful shop. Just as much as location is key to being visible for a brick and mortar, clear focused and consistent presentation is key to creating a successful online shop. Creating and maintaining a cohesive marketing strategy for my product takes a persistent effort and has to take priority. And when relying on a social networking platform to build consumer awareness conveying relevant content and consistency in my blog(s) postings, interacting with my
Facebook and
Twitter fans is important to building trust and relationships with my potential customers. These are tasks that I sometimes feel overwhelmed with especially when trying to come up with "interesting" content for blog posts without sounding ignorant or too personal trying to find a comfortable voice that will engage my readers.
My Etsy shop
Simply Katie's has been open since December 2011 and I'm proud to say that last month I got my first paying customer who purchased this vintage brooch that was part of my mom's collection. I called it a momentous occasion because the sale just happened to come on my son Matthew's birthday. I enjoy being part of the Etsy community, it gives me the opportunity to build relationships with other Handmade and vintage sellers by joining teams and playing games to bring more awareness to my jewelry and other shops. But what I love most is I get the chance to realize my dream of being a successful business owner at a fraction of the cost as having a brick and mortar location. It is hard work and takes a consistent effort everyday to stay on top of consumer shopping and jewelry trends but at the end of the day, which can easily be 3am when I'm focused on what I love doing the personal reward is the sweetest I've ever known.
Do you create and sell handmade or vintage items on Etsy?
Do you consider it to be your dream job like I do?
If you love your handmade life and have a success story, a marketing tip or comment to share...
Please leave me a comment I'd like to hear from you
Remember the more we share the bigger we grow