Tuesday as I sat at the park and creating a set of earrings I was caught off guard by two lovely couples who walked up on me at the pavilion to look at the lake. The women immediately noticed what I was doing and asked me if I had any finished work with me that they could see. I had to answer with an unfortunate “No” because in my excitement of being featured in Etsy team members treasuries and in my new design, I had not thought to pack a piece or two of my completed work, and I missed out on a potential customer, w-o-m marketing opportunity, and a possible sale.
An important lesson is to be learned from my misfortune – always carry and wear a sample of your completed work, a set of tools, a business card, and a small amount of finding inventory with you for potential inquiries, repairs and possible sales.
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